Aneta Marichova
DOI: 10.2478/ouacsce-2025-0006
Pages: 56-67
Abstract – Every company is created with the desire to implement a new idea, aimed at solving a real problem for customers with an innovative product or service, which in practice means building competitive advantages. This requires the entrepreneur to have a clear assessment of what he does and what he wants to be, to achieve, and most importantly – focus on how he can realize his goals. The purpose of the study is: 1) developing a model that includes the necessary actions aimed at specialization and differentiation, sustainable development of the company and building competitive advantages, 2) empirical research of the model in several newly established architectural firms, which will prove the mutual connections and dependencies in the model and the influence on the process of specialization and differentiation and building competitive advantages.
Keywords – business model, competitive advantages, differentiation, innovation, learning, specialization, stakeholders.
