The Digital Strategy of the Construction Company – a Key Factor in Creating a Sustainable Project/Object

Aneta Marichova

Abstract – Sustainable company development is a long-term process that requires
the development of new strategy, policies and practices that are aimed at creating,
offering and realizing additional economic, social and environmental value for the client,
stakeholders and society as a whole. An essential factor that facilitates this process today
is digitization, which transforms the structure of social relationships between users,
between companies and between users and companies and creates conditions for
developing a new digital business strategy. These new challenges determine the purpose
of the research – assessment of the role and influence of the digital strategy as part of the
company’s strategy for the sustainable development of the construction company and
the creation of a sustainable project/object.

Keywords – construction company, digital strategy, sustainable development,
sustainable project/object.

Pages 13-24

DOI: 10.2478/ouacsce-2022-0002

"Ovidius” University Annals of Constanta

"Ovidius” University Annals of Constanta